DM4U allows marketing managers to create a marketing or sales campaign plus tag on individual direct marketing jobs to the campaign, provide different breakdowns by geographical area, company size or industry type, the Campaign Database compiles all relevant marketing campaign data for all campaigns set up in the system, DM4U is a database management application designed to store, maintain and exploit the contact details of customers and prospects.
DM4U is a Database Marketing application including subscription to Business-to-Business databases and unlimited access to key corporates in Asia. DM4U is designed to: reduce the cost of data management, increase data integrity, accuracy and consistency,
remove blockages and improve data security, access management information quickly and easily, maximize marketing and sales efforts and resources, generate output in various formats such as labels, personalised letters, and communicate with various
communication interfaces such as fax server, email / SMS-server.
DM4U’s database management systems provides you with an all in one system for contact management, campaign management and management information. Database management can be controlled in-house allowing far greater control of data quality and
reducing data maintenance costs. It is a very flexible tool for data extraction, record deduplication and output processing facilities. The DM4U system means turnaround time for campaign output (labels, personalised letters, faxes, email-broadcast) is reduced
by 90%, there is a direct dialling functionality for data verification and telesales, standard reporting functionality to expedite analysis procedures and a comprehensive marketing, sales and customer service tool to boost your revenue whilst reducing marketing
and sales expenditures. DM4U monitors the return on investment (ROI) of promotion and sales efforts closely. It is a database application designed to store, maintain and exploit the contact details of your customers and prospects
campaign management
