CRM functionality requirements tend to range from call centre to campaign management. Below a few applications listed, with some broad indicators.

Benchmarking DBMS Solutions

Act!

Vantive
(peoplesoft)

Prime Response

Protagona

DM4U Lite

Functionality Scope

         

Contact Management

Y

Y

   

Y

Extraction

Y

Y

   

Y

Output

Y

Y

   

Y

Campaign Management

N

pending

   

Y

CS & Billing

N

pending

   

under const

Sales tracking

Y

Y

   

Y

Marketing Analysis

N

pending

   

Y

Response processing

N

pending

   

Y

Auto Dedupe

N

tba

   

Y

Database Statistics

N

tba

   

Y

Teleresearch tracking

N

N

   

Y

Technology Scope

         

Development Tool

unkn

VB?

   

VB/MS-A2 K/MS-DE

Relational DBMS

N

Y

   

Y

Client/Server

N

Y

   

Y

ODBC

N

unkn

   

Y

Webembedded Transaction Processing

N

unkn

   

Y

Remote access

N

Direct dial

   

Y

Double byte enabled

N

unkn

   

Y

Benchmarking DBMS Solutions

Act!

Vantive
(peoplesoft)

Prime
Response

Protagona

DM4U Lite

Integration

         

Integrated with MS-Office

y

Y

   

Y

Direct dial/fax/email comm.tech.

Y

Interface

   

Interface/ dir

CS & Billing

N

unkn

   

append

Cost in US $

         

License costs (5 users)

1000(t bc)

tba

   

As per Q

Data conversion costs

neglagi ble

tba

   

As per Q

On-site implementation cost

       

As per Q

Training costs personnel

n.a.

undefined

   

As per Q

Operating system investment

n.a.

tba

   

tba

Hardware/netware investment

n.a.

tba

   

tba

CS/Accounting Interface

tba

tba

   

n.a.

Maintenance cost/month

low/neg lbe

unkn

   

1000 tbc

Timeline

         

Development/customiza tion time

1 week

12-24 months

   

2 months

Implementation time

1 day

tba

   

2 weeks

Miscellaneous

         

System Documentation

n.a.

unkn

   

Y

User Documentation

Y

pending

   

Y

Helpdesk

Negl.

Europe

   

WW

Risk rate investment

Low

High

   

Low

SW Supplier dependency

Low

High

   

Average

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