Functions

System Objective :

Increase Revenue

Customer loyalty

Competitiveness

Availability of management info

Data integrity, accuracy and consistency

Decrease Cost of Data Management

Selection and output cost

Customer & Prospect Communication cost

Functionality Scope :

Perform Customer valuation & profiling
- Transaction Behaviour (RFM)
- Demographics (lifestyle & interests)
- Businessgraphics (breakdown per SIC, employee size, jobtitle)
Enable selective messaging
Search of fields and combination of fields
Select, segment & sort data
Insert/delete/change data
Validation of data & usage of look-up tables
Suppression of data (opt-outs)
Dedupe of data: auto & manual
Interfaces with data sources
Interfaces with communication techn: auto-reply email, direct dialing, direct fax
Response processing
Output functionality
Campaign Management
Projections & history response analysis
Privacy legislation compliancy
Future oriented (integration with web site/ on-line TP etc)
Remote access to centralized DB
Upload & dedupe wizards
Interactive with online Auction

DM4U is a relational database management system (RDBMS) which holds data on individuals, companies and marketing and sales campaigns.

The functionality is divided into 8 main menus:

1. Contact Management
2. Xtract
3. Cluster Management
4. Output
5. Campaign Management
6. Reports Global
7. Customer Service & Billing
8. Database Administration

For a complete overview of the Functionality Scope please go to our Quick Tour.

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