Compared to above the line advertising, using TV, radio and personal selling, direct marketing provides the following advantages:

  • accountable promotion budget 
  • analysis of responses to maximise the return on marketing budget
  • lowest cost per contact
  • controlled marcom expenditure
  • phased marcom investments
  • testing of offers, target market, value proposition
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DM4U enables your company to make the most of the wide range of media tools available to approach your prospects and track accumulated Customer value.

Integrate your database with Direct Marketing CommunicationTools:

  • Mail
  • Telesales
  • Fax
  • The Web
  • E-mail
  • Direct responseTV/Radio/Ads

Are you experiencing any of these problems?

  • Inaccurate data
  • Outdated information
  • Inconsistent data
  • Inefficient internal and external information sharing
  • Loss of information/data
  • Information not provided in time

DM4U – a turnkey solution, at the most competitive price positioning


CRM data needs

  • Person base details (NAC)
  • Company base details
  • Demographics
  • Firmographics
  • Products & Services
  • Transactions
  • Usage & Attitude; research data

The factors driving CRM are convincing

  • Accountability
  • Measurement of:
    • Cost per Contact
    • Cost per Lead
    • Cost per Sale
  • Marcom ROI (marketing communication return on investment)
  • Scalability .
  • Timing

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