Campaign Management

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Campaign Management allows marketing managers to create a marketing and sales campaign, and tag on individual direct marketing jobs to the campaign.

DM4U is able to account for all direct marketing activities of a campaign including external sources such as magazine inserts, advertisements and telesales. Each activity is classified through assigning a job group code and a job code. E.g. jobgroup can be set to DM (Direct marketing), the job type can be set to MA (mailer), or to FA (fax broadcast)

A variety of reports are available to the Marketing Manager to help him/her select clusters of prospects that have been previously successful and transfer them to a new campaign.

Campaign Management can provide different breakdowns of selections made, e.g. by geographical area, company size and industry type. The ROI (return on investment) and hit rate can be benchmarked per job.

The budget monitor provides an overview of all ongoing campaigns displaying the activities, actual and estimated number of buyers/purchases, actual and estimated budget.

The Campaign Database compiles all the relevant marketing campaign data for all campaigns set up in the system. You can export this information for further analysis within a spreadsheet or a data mining application to execute regression analysis.

Campaign Management menu enables users to:

Campaigns is where you:

Create a new campaign

Create a new job

Edit campaign details

Edit job details

Safe your campaign

Process selection – deduplication

Apply filter settings, assign A/B split for price testing

See more Campaign Management screenshots :
(Click on link below and it will open new window)

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